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Privacy Policy
Effective date: 28 August 2026
Last updated: 28 August 2026
Armour Side respects your privacy. This Privacy Policy explains how [legal entity name, carrying on business as Armour Side] (“Armour Side,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit https://armourside.com (the “Website”), contact us, or otherwise interact with us.
For questions about this Privacy Policy or your personal information, contact us at [privacy email address] or write to us at [legal entity name and full mailing address]. You may also contact us through the Website’s Contact Us page.
1. Information we collect
We collect information you provide directly to us and limited information generated through your use of the Website.
Category | Examples | How it is collected |
Contact and enquiry information | First name, last name, email address, telephone number, location, and the content of your message | When you submit the Contact Us form or otherwise contact us. |
Website and device information | Pages viewed, referring page, approximate time of visit, browser type, device type, operating system, IP address, and identifiers associated with cookies or similar technologies | Automatically, subject to your cookie choices and browser settings. |
Marketing-event information | Records of consented website actions, such as page views and visits to particular content | Through the Meta Pixel and, if expressly enabled and disclosed, Meta Conversions API or comparable measurement technology. |
Consent information | Your cookie and privacy-preference selections, the date and time of the selection, and the version of the notice shown | Through our consent-management platform. |
We ask that you do not send sensitive personal information through the Contact Us form unless we have specifically requested it and provided a secure way to do so.
2. How we use personal information
We may use personal information to respond to enquiries; provide information about Armour Side products, services, and projects; operate, maintain, secure, and improve the Website; diagnose technical problems; maintain records; prevent fraud or misuse; comply with legal obligations; and communicate with you where permitted by law.
With your permission where required, we also use marketing technologies to measure the effectiveness of our advertising, understand aggregate website use, build audiences of people who have interacted with our Website, and show relevant Armour Side advertising on Meta products, including Facebook and Instagram. The Meta Pixel enables a business to record defined website actions and use those events in Meta Events Manager and Ads Manager to measure campaigns or create audiences.
3. Meta Pixel and interest-based advertising
Armour Side uses the Meta Pixel, a Meta Business Tool. When you choose to allow Marketing cookies, the Pixel may collect or receive information about your interaction with the Website, such as the pages you visit, device and browser information, cookie identifiers, and the actions configured on the Website. We may use this information to measure advertising, create Website Custom Audiences, deliver or limit Armour Side advertisements, and assess campaign performance on Facebook, Instagram, and other Meta products.
We do not intentionally configure the Meta Pixel to transmit the free-text content of Contact Us messages, phone numbers, email addresses, names, or other sensitive information. We also do not intentionally place those details in page URLs or custom-event parameters. Meta prohibits businesses from sharing health, financial, children’s, or other prohibited sensitive information through Meta Business Tools.
No advanced matching or Conversions API: We currently use the Meta Pixel only for browser-based measurement and marketing, and we do not use Meta Advanced Matching or the Meta Conversions API.
4. Cookies and similar technologies
We use cookies, pixels, local storage, tags, and similar technologies. Some are necessary for the Website to function. Others help us understand Website use or support advertising. You can manage non-essential cookies through our Cookie Preferences link at any time. For details about the categories of cookies and similar technologies we use, please read our Cookie Policy.
Where required by applicable law, we ask for your consent before using non-essential analytics or marketing technologies. If you decline Marketing cookies, the Meta Pixel should not load or send Website activity to Meta. You can withdraw or change your consent at any time through the Cookie Preferences link in the Website footer.
5. When we disclose information
We may disclose personal information to service providers that help us operate the Website, receive and manage enquiries, provide hosting, security, and technology services, or carry out permitted marketing and analytics services. We disclose information to Meta only in connection with the Meta Business Tools described above and only in line with applicable consent choices.
We may also disclose information where required or permitted by law, to protect the rights, safety, or property of Armour Side or others, to respond to lawful requests, or in connection with a business transaction such as a merger, financing, reorganization, or sale of assets, subject to applicable law.
We do not sell personal information in the ordinary sense of selling a customer database for money. However, some privacy laws may define the sharing of online identifiers for targeted advertising as a “sale,” “sharing,” or similar activity. Where those laws apply, you can exercise relevant choices through Cookie Preferences and the contact information above.
6. International processing and transfers
Our service providers, including Meta and Website technology providers, may process or store information outside the province, state, or country where you live, including in the United States or other jurisdictions. Information processed in another jurisdiction may be subject to the laws of that jurisdiction. We use reasonable measures to work with service providers that are expected to protect information appropriately.
7. Retention
We retain personal information only for as long as reasonably necessary to meet the purposes described in this Privacy Policy, meet legal or operational requirements, resolve disputes, and enforce our agreements.
We generally retain Contact Us enquiries for 24 months after the last interaction, unless a longer retention period is needed for an ongoing customer, project, legal, accounting, or safety purpose. Cookie and online-advertising information is retained according to the settings of the relevant provider and our consent-management platform. Meta may retain Event Data under its applicable terms and policies.
8. Your choices and privacy requests
You can choose whether to allow non-essential analytics or Marketing cookies by using the Website’s consent banner or Cookie Preferences link. Changing your preference affects future tracking; it may not remove information previously collected where retention is permitted or required.
Depending on where you live and applicable law, you may have rights to request access to, correction of, deletion of, or information about the personal information we hold about you, or to withdraw consent for certain processing. To make a request, contact us using the details in the introduction. We may need to verify your identity before responding and may retain limited information where necessary to meet legal obligations or protect our rights.
You can also manage advertising preferences directly through Meta. The Meta Privacy Center provides information about privacy settings for Facebook, Instagram, and other Meta products. Canadian visitors can also use the Digital Advertising Alliance of Canada’s WebChoices tool to manage interest-based advertising preferences among participating companies. These controls do not necessarily stop all advertisements or all Website cookies.
9. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction. No Internet transmission, storage system, or security measure is completely secure, so we cannot guarantee absolute security.
10. Children’s privacy
The Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Website. If you believe that a child has provided us with personal information, please contact us so that we can review and address the matter.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, the Website, or applicable requirements. We will post the updated version on this page and change the Last updated date. Where required, we will provide additional notice or obtain consent for material changes.
12. Contact us
For privacy questions, requests, or concerns, contact:
Wayne Building Products
Carrying on business as Armour Side